@import url('https://fonts.googleapis.com/css2?family=Fraunces:opsz,wght@9..144,400;9..144,500;9..144,600&family=Public+Sans:wght@400;500;600&family=IBM+Plex+Mono:wght@400;500&display=swap');

:root{
  --ink:#151A21;
  --ink-soft:#232A34;
  --paper:#F7F5F0;
  --paper-deep:#EFEBE2;
  --bronze:#B07A2E;
  --bronze-deep:#8A5D1E;
  --steel:#3E5C76;
  --text:#23272E;
  --muted:#5D6169;
  --line:#DDD8CC;
  --line-dark:#2E3641;
  --serif:'Fraunces',Georgia,serif;
  --sans:'Public Sans',-apple-system,sans-serif;
  --mono:'IBM Plex Mono',monospace;
}
*{margin:0;padding:0;box-sizing:border-box}
html{scroll-behavior:smooth}
body{font-family:var(--sans);color:var(--text);background:var(--paper);font-size:17px;line-height:1.65;-webkit-font-smoothing:antialiased}
img{max-width:100%;display:block}
a{color:inherit;text-decoration:none}
.wrap{max-width:1120px;margin:0 auto;padding:0 28px}

/* ---------- Four Houses mark ---------- */
.fh{display:inline-grid;grid-template-columns:1fr 1fr;gap:3px;width:18px;height:18px;flex:none}
.fh span{background:var(--bronze);border-radius:2px}
.fh span:nth-child(2){background:var(--steel)}
.fh span:nth-child(3){background:var(--ink)}
.fh span:nth-child(4){background:var(--bronze-deep)}
.fh.lg{width:44px;height:44px;gap:6px}
.fh.on-dark span:nth-child(3){background:var(--paper)}

/* ---------- Header ---------- */
header{position:sticky;top:0;z-index:50;background:rgba(247,245,240,.92);backdrop-filter:blur(10px);border-bottom:1px solid var(--line)}
.nav{display:flex;align-items:center;justify-content:space-between;height:72px}
.brand{display:flex;align-items:center;gap:12px;font-family:var(--serif);font-size:20px;font-weight:600;letter-spacing:.01em}
.brand small{display:block;font-family:var(--mono);font-size:10px;font-weight:400;letter-spacing:.18em;text-transform:uppercase;color:var(--muted)}
.nav-links{display:flex;align-items:center;gap:30px;font-size:14.5px;font-weight:500}
.nav-links a{color:var(--muted);transition:color .15s}
.nav-links a:hover,.nav-links a.active{color:var(--ink)}
.nav-links a.active{border-bottom:2px solid var(--bronze);padding-bottom:3px}
.btn{display:inline-block;background:var(--ink);color:var(--paper);padding:13px 26px;border-radius:4px;font-weight:600;font-size:14.5px;letter-spacing:.02em;transition:background .15s;border:1px solid var(--ink)}
.btn:hover{background:var(--ink-soft)}
.btn.bronze{background:var(--bronze);border-color:var(--bronze);color:#fff}
.btn.bronze:hover{background:var(--bronze-deep)}
.btn.ghost{background:transparent;color:var(--ink);border:1px solid var(--ink)}
.btn.ghost:hover{background:var(--ink);color:var(--paper)}
.btn.ghost.on-dark{color:var(--paper);border-color:rgba(247,245,240,.4)}
.btn.ghost.on-dark:hover{background:var(--paper);color:var(--ink)}
.menu-toggle{display:none;background:none;border:none;font-size:24px;cursor:pointer;color:var(--ink)}

/* ---------- Type ---------- */
.eyebrow{font-family:var(--mono);font-size:12px;letter-spacing:.22em;text-transform:uppercase;color:var(--bronze-deep);display:flex;align-items:center;gap:10px;margin-bottom:18px}
.eyebrow::after{content:"";height:1px;width:48px;background:var(--bronze)}
h1{font-family:var(--serif);font-weight:500;font-size:clamp(38px,5.2vw,62px);line-height:1.08;letter-spacing:-.01em;color:var(--ink)}
h2{font-family:var(--serif);font-weight:500;font-size:clamp(28px,3.4vw,40px);line-height:1.15;color:var(--ink)}
h3{font-family:var(--serif);font-weight:500;font-size:22px;line-height:1.3;color:var(--ink)}
.lede{font-size:19px;line-height:1.7;color:var(--muted);max-width:640px}
em.b{font-style:italic;color:var(--bronze-deep)}

/* ---------- Sections ---------- */
section{padding:88px 0}
section.tight{padding:56px 0}
.dark{background:var(--ink);color:#CFD3DA}
.dark h1,.dark h2,.dark h3{color:var(--paper)}
.dark .lede{color:#9AA1AC}
.dark .eyebrow{color:var(--bronze)}
.deep{background:var(--paper-deep)}

/* ---------- Hero ---------- */
.hero{padding:96px 0 100px}
.hero-grid{display:grid;grid-template-columns:1.15fr .85fr;gap:64px;align-items:center}
.hero .lede{margin:26px 0 36px}
.hero-ctas{display:flex;gap:14px;flex-wrap:wrap}
.portrait{aspect-ratio:4/5;background:linear-gradient(160deg,var(--ink-soft),var(--ink));border-radius:6px;position:relative;display:flex;align-items:center;justify-content:center;overflow:hidden}
.portrait .ph{color:#6B7280;font-family:var(--mono);font-size:12px;letter-spacing:.12em;text-align:center;line-height:2;padding:20px}
.portrait::after{content:"";position:absolute;inset:14px;border:1px solid rgba(176,122,46,.45);border-radius:3px;pointer-events:none}

/* ---------- Proof bar ---------- */
.proof{border-top:1px solid var(--line);border-bottom:1px solid var(--line);padding:26px 0;background:var(--paper)}
.proof .wrap{display:flex;align-items:center;justify-content:space-between;gap:20px;flex-wrap:wrap}
.proof span{font-family:var(--mono);font-size:12.5px;letter-spacing:.14em;text-transform:uppercase;color:var(--muted)}
.proof strong{color:var(--ink);font-weight:600}

/* ---------- Cards ---------- */
.grid-3{display:grid;grid-template-columns:repeat(3,1fr);gap:26px}
.grid-2{display:grid;grid-template-columns:1fr 1fr;gap:26px}
.card{background:#fff;border:1px solid var(--line);border-radius:6px;padding:34px 30px;display:flex;flex-direction:column;gap:14px}
.card p{color:var(--muted);font-size:15.5px}
.card .go{margin-top:auto;font-weight:600;font-size:14.5px;color:var(--bronze-deep)}
.card .go::after{content:" →"}
.card:hover{border-color:var(--bronze)}
.dark .card{background:var(--ink-soft);border-color:var(--line-dark)}
.dark .card p{color:#9AA1AC}

/* ---------- Package / pricing ---------- */
.pkg{background:#fff;border:1px solid var(--line);border-radius:6px;padding:38px 32px;display:flex;flex-direction:column;gap:16px;position:relative}
.pkg.feature{border:2px solid var(--bronze);box-shadow:0 12px 32px rgba(21,26,33,.08)}
.pkg .tag{position:absolute;top:-13px;left:28px;background:var(--bronze);color:#fff;font-family:var(--mono);font-size:11px;letter-spacing:.14em;text-transform:uppercase;padding:5px 12px;border-radius:3px}
.pkg .price{font-family:var(--serif);font-size:34px;color:var(--ink);font-weight:500}
.pkg .price small{font-family:var(--sans);font-size:14px;color:var(--muted);font-weight:400}
.pkg ul{list-style:none;display:flex;flex-direction:column;gap:11px;font-size:15px;color:var(--muted)}
.pkg li{padding-left:26px;position:relative}
.pkg li::before{content:"";position:absolute;left:0;top:8px;width:12px;height:12px;background:conic-gradient(var(--bronze) 0 25%,var(--steel) 0 50%,var(--ink) 0 75%,var(--bronze-deep) 0);border-radius:2px}
.pkg .btn{margin-top:10px;text-align:center}

/* ---------- Steps ---------- */
.steps{display:grid;grid-template-columns:repeat(3,1fr);gap:26px;counter-reset:step}
.step{border-top:2px solid var(--bronze);padding-top:22px}
.step::before{counter-increment:step;content:counter(step,decimal-leading-zero);font-family:var(--mono);font-size:13px;color:var(--bronze-deep);letter-spacing:.15em}
.step h3{margin:8px 0 10px;font-size:20px}
.step p{color:var(--muted);font-size:15.5px}

/* ---------- Quote ---------- */
.pull{max-width:860px;margin:0 auto;text-align:center}
.pull blockquote{font-family:var(--serif);font-size:clamp(22px,3vw,30px);font-style:italic;line-height:1.45;color:var(--ink)}
.dark .pull blockquote{color:var(--paper)}
.pull cite{display:block;margin-top:22px;font-family:var(--mono);font-style:normal;font-size:12.5px;letter-spacing:.16em;text-transform:uppercase;color:var(--muted)}

/* ---------- Keynote rows ---------- */
.keynote{display:grid;grid-template-columns:120px 1fr auto;gap:30px;align-items:start;padding:36px 0;border-top:1px solid var(--line)}
.keynote:last-of-type{border-bottom:1px solid var(--line)}
.keynote .kn{font-family:var(--mono);font-size:12px;letter-spacing:.14em;color:var(--bronze-deep);text-transform:uppercase;padding-top:6px}
.keynote h3{font-size:24px;margin-bottom:10px}
.keynote p{color:var(--muted);font-size:15.5px;max-width:640px}
.keynote .fit{margin-top:12px;font-size:13.5px;font-family:var(--mono);color:var(--steel)}

/* ---------- Book layout ---------- */
.book{display:grid;grid-template-columns:220px 1fr;gap:44px;align-items:start;padding:44px 0;border-top:1px solid var(--line)}
.cover{aspect-ratio:2/3;background:linear-gradient(165deg,var(--ink-soft),var(--ink));border-radius:4px;display:flex;align-items:center;justify-content:center;padding:22px;text-align:center;position:relative}
.cover span{font-family:var(--serif);color:var(--paper);font-size:17px;line-height:1.4}
.cover::after{content:"";position:absolute;inset:9px;border:1px solid rgba(176,122,46,.5);border-radius:2px}
.badge{display:inline-block;background:var(--bronze);color:#fff;font-family:var(--mono);font-size:11px;letter-spacing:.14em;text-transform:uppercase;padding:5px 12px;border-radius:3px;margin-bottom:14px}
.buy-row{display:flex;gap:12px;flex-wrap:wrap;margin-top:20px}

/* ---------- CTA band ---------- */
.cta-band{text-align:center}
.cta-band h2{max-width:720px;margin:0 auto 18px}
.cta-band p{max-width:560px;margin:0 auto 34px;color:#9AA1AC}

/* ---------- Forms ---------- */
.form{display:grid;grid-template-columns:1fr 1fr;gap:18px;max-width:760px}
.form .full{grid-column:1/-1}
.form label{display:block;font-family:var(--mono);font-size:11.5px;letter-spacing:.14em;text-transform:uppercase;color:var(--muted);margin-bottom:7px}
.form input,.form select,.form textarea{width:100%;padding:13px 14px;border:1px solid var(--line);border-radius:4px;background:#fff;font-family:var(--sans);font-size:15.5px;color:var(--text)}
.form textarea{min-height:130px;resize:vertical}
.form input:focus,.form select:focus,.form textarea:focus{outline:2px solid var(--bronze);outline-offset:1px}

/* ---------- Case studies ---------- */
.case{background:#fff;border:1px solid var(--line);border-radius:6px;padding:34px 32px}
.case .sector{font-family:var(--mono);font-size:11.5px;letter-spacing:.16em;text-transform:uppercase;color:var(--steel);margin-bottom:12px}
.case h3{margin-bottom:12px}
.case p{color:var(--muted);font-size:15.5px}
.case .result{margin-top:18px;padding-top:18px;border-top:1px dashed var(--line);font-weight:600;color:var(--bronze-deep);font-size:15px}

/* ---------- Footer ---------- */
footer{background:var(--ink);color:#8C93A0;padding:64px 0 40px;font-size:14.5px}
.foot-grid{display:grid;grid-template-columns:1.4fr 1fr 1fr 1fr;gap:40px;margin-bottom:48px}
footer h4{font-family:var(--mono);font-size:11.5px;letter-spacing:.18em;text-transform:uppercase;color:var(--bronze);margin-bottom:16px;font-weight:500}
footer a{display:block;margin-bottom:10px;transition:color .15s}
footer a:hover{color:var(--paper)}
.foot-bottom{border-top:1px solid var(--line-dark);padding-top:26px;display:flex;justify-content:space-between;gap:16px;flex-wrap:wrap;font-size:13px}
.foot-brand{display:flex;align-items:center;gap:12px;font-family:var(--serif);font-size:20px;color:var(--paper);margin-bottom:16px}

/* ---------- Responsive ---------- */
@media(max-width:900px){
  .hero-grid,.grid-3,.grid-2,.steps,.foot-grid{grid-template-columns:1fr}
  .keynote{grid-template-columns:1fr;gap:10px}
  .book{grid-template-columns:160px 1fr;gap:26px}
  .nav-links{display:none;position:absolute;top:72px;left:0;right:0;background:var(--paper);flex-direction:column;padding:24px;border-bottom:1px solid var(--line);gap:18px}
  .nav-links.open{display:flex}
  .menu-toggle{display:block}
  section{padding:60px 0}
  .form{grid-template-columns:1fr}
}
@media(max-width:560px){
  .book{grid-template-columns:1fr}
  .cover{max-width:200px}
}

/* ---------- Trademarked logo lockup ---------- */
.brand-logo{height:48px;width:auto;display:block}
.brand-text{display:flex;align-items:center;gap:12px;font-family:var(--serif);font-size:20px;font-weight:600}
.brand-text small{display:block;font-family:var(--mono);font-size:10px;font-weight:400;letter-spacing:.18em;text-transform:uppercase;color:var(--muted)}
.foot-logo{margin-bottom:16px;background:var(--paper);display:inline-block;padding:10px 16px;border-radius:4px}
.foot-logo img{height:40px;width:auto;display:block}
@media(max-width:900px){.brand-logo{height:38px}}